The best purchase I have made in the last month by far is MoviePass. For $9.99/month, you can see unlimited movies in the theater (I don’t know about double features and it may be one a day max). I think most people, namely me, enjoy going to the theater, getting a bag of popcorn, and taking in the full theater experience. However, at $12-$14 a pop per ticket plus concessions, it makes it very hard to pull the trigger especially when there is so much content available on Netflix, Hulu, Amazon Prime Video, and down the list.
But when you can see one movie a month and get your money back, it’s impossible to beat in my opinion. I received my card last week (Yes, you need to wait for a physical card as opposed to being entirely on your mobile device) and have already seen two movies. The first was 12 Strong about the Horse Soldiers who entered Afghanistan one month after 9/11. The second was The Darkest Hours about Winston Churchill and the month from when he became Prime Minister to the evacuation of 300,000 troops at Dunkirk.
It’s very easy to use. When you are near the theater, go to the MoviePass app and check-in to the movie of your choice online. Then go to the ticket sales desk and hand your MoviePass card to swipe and get your ticket. That’s it.
While it may seem like an enormous loss leader for the theater, I feel it’s a brilliant strategy to get people into the theater to buy the high margin concessions. A movie theater is similar to a hotel room in that the inventory can’t be stored and, like an empty hotel room overnight, any revenue is better than nothing when the costs are mainly fixed. Rather than the Hoboken Bow Tie having an entirely empty theater for 12 Strong, they had one viewer (me) who paid $6.50 for popcorn plus a revenue share of the MoviePass subscription.
Check if it’s accepted at your local theater. I highly recommend you take advantage of MoviePass. (referral like here)
** More on MoviePass.