TikTok trends drive traffic. They drive traffic to Spotify when you hear a song that catches your ear. They also drive traffic to Netflix when there is a new TikTok challenge.
Right now, the movie “Love” is in the Top 10 on Netflix. This wouldn’t happen without TikTok.
The movie was relatively unknown. Now it’s in the Top 10 on Netflix. TikTok creates virality like no other medium.
P.S. If you watch the opening of “Love”, film your reaction.
P.S.S. It is very NSFW.
the counterfactual 